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1926 – 2026

A Hundred Years of Ducati

2026 is the year of the Ducati Centenary: A Century Made of Seconds.

A Celebration to Share

Memorable achievements, on the track and around the world. Radical innovations that have changed the way motorcycles are built. Iconic designs that have redefined the way they are admired. For one hundred years, Ducati has been a place where courage pushes limits, ingenuity finds new solutions, and passion never settles.

Discover the storiesevents, and initiatives that celebrate Ducati’s first hundred years: a celebration that starts in Borgo Panigale and reaches across the globe.

Heritage

Design

Superleggera V4 Centenario

Beauty, engineering, and performance, pushed to the limits of what is possible. Designed without compromise, developed with a single convinction: “impossible” is just the starting point. The Best of Us.

A Century to Celebrate, Second
by Second.
One Hundred Years to Experience, in Every Sense

To mark its centenary, Ducati launches a series of special projects that turn its 100-year legacy into experiences to be heard, seen, explored, and remembered. A narrative that moves beyond the road, coming to life through art, travel, imagery, and new creative collaborations.

Special Projects

Racing, to Write History.

Racing is where Ducati pushes boundaries and rewrites the rules of the game, from the very first outing of the Gran Sport Marianna to today.

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Racing DNA.
Record-Breaking DNA.

Records shattered, titles claimed, milestones reached ahead of everyone else. On the track, Ducati has turned excellence into a habit, leaving an indelible mark on the history of motorsport.

Timeless Dynasties

Superbike, Monster, Multistrada: designed to defy conventions, they have rewritten the rules of the industry, generation after generation.

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Innovation: Our Most Powerful Tradition

Ducati has always relied on the scientific method to drive innovation, from track experimentation to the development of production motorcycles. This is how groundbreaking solutions are born, many introduced by Ducati for the first time and later setting new benchmarks for the entire industry.

Ducati Design. Made in Italy, by Italy

Over time, we have defined our style principles, creating a true Ducati design. Our method is clear: “Reduce to the Max.” We remove everything that doesn’t serve performance or emotion, highlighting the essence of form. A consolidated aesthetic language that carries our signature worldwide.

Rosso Centenario

A deep red that links a century of history to the future of racing. A Ducati signature inspired by MotoGP, created to celebrate an unforgettable year.

The Instinct to Explore

Since 1957, the year of the first around-the-world journey on a Ducati by Monetti and Tartarini, travel has been part of Ducati’s identity. Exploring is also about pushing beyond limits, turning dreams into real experiences.

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Travel elevated to an art form, celebrating the Centenary.

Inspired by the elegance of the Grand Tour, exclusive itineraries were created for the Centenary year. True dream experiences aboard the Multistrada and DesertX: two routes through Italy’s most beautiful locations, and epic expeditions to the farthest horizons of Iceland, North America, and Patagonia.

Ingenuity, Passion, No Compromises

A hundred years of Ducati have been shaped by people courageous enough to imagine what did not yet exist, turning insights into tangible projects, visions into achievements, and dreams into milestones.

Ducatisti: Yesterday, Today, Forever

Being a Ducatista means choosing a motorcycle as an expression of your identity and authenticity. It’s why Ducatisti seek each other out, meet, and share the joy of belonging together.

July 4, 2026. Time to celebrate. Time to race.

On the occasion of World Ducati Week, the Race of Champions returns to ignite the Misano World Circuit Marco Simoncelli with a unique showdown between Ducati’s MotoGP and Superbike riders. A once-in-a-lifetime event that, on the exact day of Ducati’s 100th anniversary, transforms the track into the most fitting place to celebrate a century of racing history.

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And when does this happen again?

July 4, 2026: the day Ducati turns one hundred. Come celebrate at the most unforgettable WDW ever, alongside thousands of Ducatisti and two-wheel enthusiasts.

Discover more
Discover more


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